Thursday, June 19, 2014

Tips on creating your Author Fan Page

Make it friendly, inviting, and fun!

I was recently asked how to set up an effective Fan Page on facebook.

If someone you know wrote a book, chances are you'd buy it, right? So make your fb fans feel they know you--a nice friendly author photo, share a bit of your emotional self and personal life.

Balance the friendliness with your goal to promote your work. This is not just a page to chat. People come here to learn about you and your books.

Ensure you have your book/s displayed prominently. There's nothing more frustrating than being invited to like an author's page and going there and not being able to tell what books they've written or anything else much about them.

Forget about your desire for privacy, you are here to advertise. It's a must to include contact info and purchase links.

Attract people to your page with interesting and fun posts, and give-aways (even if it is other author's give-aways, raffles, etc.)

Use hashtags in your posts so that if someone is looking for fb pages about say, SciFi, your page will show in the results if you have used #SciFi.

Use lots of visual stimuli--include photos in your posts.

Post links to relevant news items or blogs about trending topics that are related to your books. I post headlines about gangs and drugs and science, for example. Again, use hashtags.

Arrange to cross-promote with authors of your genre to access each other's fan base.

Once you have your page designed, go to the settings. Since this is your advertising centre, you want to have liberal privacy settings...i.e. you want everyone in the world to be able to see everything you post. You may want to limit the ability of others to post on your page, depending on your preferences for control.

Again, this is your advertising centre, make sure your fans have a ready way to contact you. Include an email address, links to your blog and website, DEFINITELY purchase links for your books. Your twitter id, GoodReads link, etc.

Promote your fan page on your other social networking sites and encourage your fans to promote it for you as well.

Provided you also have a personal fb page, you can visit your author page using your personal id and use the tool that enables you to easily invite all your personal friends to like your page. 

Check out how I did my fan page - a work in progress.

These tips have been brought to you by:

"it will surprise, titillate and fascinate you"  

"...kidnaps readers and compels them to

"A story of intrigue, love, and lust"

Eileen Schuh, Author

Schrödinger's Cat

Monday, June 16, 2014

Hear me on the radio!

Hear me live on THE SPUR!

I'm guesting on Evan James' Morning Show. Tuesday June 17th at 8:40 a.m. 

I'll be talking about this coming Friday's multi-Author Event, my novels, and the amazing St. Paul literary community. 


Go to & click on the 'listen live' button.

I may also casually mention my new release DISPASSIONATE LIES.

Eileen Schuh, Author

Schrödinger's Cat

Exciting new venture

Press Release: Multi-author autographing even

Friday, 20 June 2014
1 - 3 pm and 6 - 7 pm
St. Paul Value Drug Mart
(new location by Sobey's)

June 16, 2014 , St. Paul, Alberta - In a gathering unlike any St. Paul has seen, six area authors will be introducing themselves and their books to the community at a group autographing session in the new St. Paul Value Drug Mart on Friday, 20 June 2014 from 1 – 3 pm and again in the evening from 6 - 7 pm.

A broad taste of books will be available to purchase from the authors.  Shannon Ouellette, writing as Shannon Raelynn, will be there with her romance, SEASCAPE. Beveridge, writing as Diane Peeling, will present her brand new book of poetry, A JOURNEY IN WORDS: Discovering my Being, which Michael Simpson reviewer for The Observer, Vegreville calls,  “an emergency companion to reconnect with your Center Being...”


Award winning author, Diane Robinson, will be on hand with the two books in her children’s series: SIR PRINCESS PETRA and SIR PRINCESS PETRA’S TALENT.

Learn a bit of local history from Ella Drobot with her semi- autobiographical anthology BEHIND THE KITCHEN STOVE and Nicholas Verbisky with his autobiographical EMBARRAS PORTAGE:  Before, and After.

Eileen Schuh will be promoting the first three novels in her young adult BackTracker series: THE TRAZ, THE TRAZ School Edition, FATAL ERROR and FIREWALLS as well as her adult science fiction novellas, SCHRODINGER’S CAT and DISPASSIONATE LIES.

Schuh’s BackTracker novels are on the shelves of venues such as the North Slave Young Offenders Facility and the St. Paul Alternate Education Centre outreach libraries as teaching tools for at-risk youngsters and the adults in their lives.

“All the authors are very excited about this opportunity,” Schuh says, noting St. Paul and area businesses, organizations and individuals have been exceptionally supportive of her career. “We love writing and are really looking forward to sharing our words first hand and face-to-face with members of our community.” 

As St. Paul doesn’t have a bookstore, the Value Drug Mart for years has supported area authors by stocking their books. Now, with an expansive new location, they’ve decided to further promote the literary arts in their community by sponsoring an autographing event for the authors behind the books on their shelves.

Hope Ainsworth, Store Front Manager for St. Paul Value Drug Mart, whose idea sparked the event says, “We are looking forward to showcasing talent that is in our own backyard and seeing many of you stop by to chat and meet the people behind the stories .”

For more information on the event, or to schedule interviews with the authors please contact:

Eileen Schuh, author co-ordinator:
Hope Ainsworth, Value Drug Mart Store Front Manager: ph: 780-645-3063

Authors will also gladly grant interviews during the event.

Friday, June 13, 2014

Shy authors

On overcoming shyness about promoting my books:
 I have the most success when I just spill the beans about how passionate I am about my books. How I love my characters to bits. How writing novels was a childhood dream that took 50 years to fulfill. I no longer feel like I'm bragging or tooting or my horn, I feel I am sharing myself, revealing my heart.
 In fact, I don't even feel like it is me in the spotlight--it is my books, my beloved Katrina, Shrug and Sgt. Kindle, it is the youngsters who love and learn from them. It's Ladesque saving the world and Chorie going mad. 

That I want everyone in the world to read my novels is no longer a dirty little secret--it's my passion....revealed.

Brought to you by:


Eileen Schuh, Author

Schrödinger's Cat